Apurva Singh is the Founder & Managing Director of SHYONA, an Online Reputation Management company in Dubai established in 2019. With a strong understanding of how digital perception influences trust and business decisions, she founded SHYONA with a clear purpose  to help businesses, founders, executives, and individuals build, protect, and strengthen their online reputation.

Under her leadership, SHYONA specializes in Online Reputation Management (ORM), Digital PR, and SEO, developing tailored strategies that strengthen credibility across search engines and digital platforms. With confidentiality at the core of every engagement, SHYONA focuses on strategic, ethical, and long-term reputation management for clients in Dubai, across the UAE and international markets.